Global online gaming entertainment and solutions provider 888 Holdings Plc is to begin the roll-out of the Control Centre, a new customer-centric safe gambling feature.
The feature is a new
customer-facing interface that will sit across 888’s websites to provide all
players with improved understanding of their gambling behaviour and further
increase the prominence of the company’s safer gambling tools.
Accessible to customers from
888’s homepages, the Control Centre will provide a “one stop shop” for
customers to monitor their activity through data and take necessary actions to
control their gambling.
The tool is initially launching
in the UK with additional localized versions of the new feature due to be
introduced to customers in the company’s other markets over the coming months.
Founded in 1997, 888 Holdings Plc provides a variety of online gaming experiences to players and B2B partners. At the core of its business there are its proprietary gaming technology and associated platforms. Its brands are the poker platform, the worldwide 888casino platform that operates in different countries including US with the New Jersey online casino platform, the sports betting platform, and the online bingo platform.
The launch of the Control
Centre, anticipated in the Half Yearly Report for
the six months ended 30 June 2020,
marks a further step in the company’s growth as highlighted by the results of
the first half of 2020 with group revenue increased 37% to US$379.1m, B2C
revenue increased 38% to US$361.3m, casino revenue increased 48% to US$260.0m,
poker revenue increased 56% to US$36.1m, sport revenue decreased 1% to US$44.1m
(given the block of sports events globally), bingo revenue increased 8% to
US$21.1m, and B2B revenue increased 21% to US$17.8m.
The company also increased
vigilance on safe gambling and prevented gambling-related harm during COVID-19
period and launched its proprietary sportsbook platform in Sweden in April 2020
with the UK planned by early 2021. In the US, 888 recorded a revenue increase
by 90% year-on-year reflecting significant B2C growth in New Jersey.
Commenting on the announcement,
CEO Itai Pazner said: “The Control Centre has been developed over a number of
months and we have identified new ways to ensure safe gambling remains at the
heart of the user experience for all 888 players from the first time they visit
our websites. The Control Centre will be an integral part of 888’s product
offering moving forward and reflects our commitment to invest resources and
expertise to create industry-leading, user friendly and AI -driven safe
“Our business rests on ensuring our customers
are empowered to make safe and responsible decisions about their gambling. We
are committed to continually investing in our teams and technology to prevent
gambling-related harm and we are confident that this innovative feature will
offer customers new levels of data and clear, transparent insights that will
help them to stay informed and in control.”
The company is also looking forward
to delivering further product enhancements including the introduction of a new
poker product across markets during the second semester of 2020 and launch of
its proprietary sportsbook in the UK early next year. The Group’s plan is to
keep on advancing 888sport as a leading online sportsbook operator across
global regulated markets. They launched its proprietary sportsbook platform in
Sweden during April 2020 and are now thrilled by the long term growth
opportunities that having ownership of a sports product will give them. The
company now plans to roll-out the new platform into additional markets with the
UK planned by early 2021.
In June, 888 was also admitted
into the FTSE 250 Index, which was another evidence of the ongoing progress
being made by the group as they continue to deliver their growth strategy.
The growth is also due to
2019’s acquisitions of BetBright’s sports betting platform for £15m and of a
portfolio of Jet’s online bingo brands.
The integration of BetBright’s
sportsbook into the group is giving 888 complete ownership over its technology
and product development across the four key online betting verticals, which are
casino, sport, poker and bingo and fully leverage its marketing and analytics
capabilities, scale and expertise.
The acquisition of is enabling
the company to consolidate its position as one of the leading bingo operators
in the UK, instead.
In a recent interview, Pazner
said that “M&A was an important part of what they do.
“We tend to use acquisitions to complete
strategic areas that we want to grow into. We have not done any
transformational acquisition yet but we cannot be accused of not
trying,” he added.
He also said that the company will grow in the US, which is is now
a top priority, following consolidation in its core market, the UK, and product