Gamesys doubles down with self-imposed ad suspension as new lockdown bites

Operator revives 2020 social responsibility promise to block untargeted marketing material across brand portfolio

Gamesys Group has reinstated the suspension of all untargeted UK advertising as the UK deals with another Covid-19 lockdown. The block covers all untargeted material across TV, sponsorships and radio advertising for the Jackpotjoy, Virgin Games and Heart Bingo brands. EGR understands the commitment will run until current lockdown measures ends. The FTSE 250 operator…

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