GVC embarks on strategy to own retail tech journey

FTSE 100 operator developing SSBTs in-house to reduce product strain on overall NGR

GVC is investing heavily in its land-based portfolio as it bids to power the retail customer journey with proprietary technology. The operator – which will rebrand to Entain in December – has already rolled out its own point of sale system in Coral shops with Ladbrokes locations to follow in 2021. According to chief executive…

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