GVC launches grassroots sports investment program

GVC Holdings, one of the world’s largest gaming and sports betting companies, has launched ‘Pitching In’, a multi-million pound investment program to promote and support grassroots sports across the UK.

‘Pitching In’ will be rolled out via a flagship partnership with the
Isthmian, Northern Premier and Southern Leagues which, together known as the
Trident Leagues, form the seventh and eighth tiers of the English football
league pyramid.

Following the Covid-19 outbreak, the 2019-2020 Season of the Trident
Leagues was declared null and void, resulting in considerable revenue
loss. In addition, GVC will promote and
motivate volunteers in the community to support the leagues.

Stuart Pearce, former England international footballer who will be the
official ‘Pitching In’ ambassador, commented that Grassroots football is facing
huge challenges at the moment and many clubs are struggling to stay
afloat. He added that GVC’s ‘Pitching In’
investment will help make a big difference to hundreds of clubs and thousands
of players across the country.

Shay Segev, Chief Executive Officer at GVC, said that in a world where
local and grassroots sports are under increasing financial pressure, they believe
their ‘Pitching In’ Investment Program will play a pivotal role in supporting
the next generation of British sporting heroes.

Segev also said that the partnership announcement with the Trident
Leagues is a hugely positive step in this direction and underlines their
commitment to support both grassroots sport, and the communities in which they

Isthmian Chairman Nick Robinson, Northern Premier Chairman Mark Harris
and Southern League Vice Chairman Anthony Hughes agreed that Community is at the
heart of non-league football, so the ‘Pitching In’ partnership is a perfect fit
for them.

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