888poker recently launched a new software client and mobile app for an improved online poker experience. The advanced platform comes as more operators look to cater to the growing mobile gaming segment.
With so many involved in some sort of mobile gaming, reaching these players makes sense. Along with the launch, 888 has ramped up the promotions to celebrate. That includes giving away $1 million in prizes over the next two months.
Checking out the new 888poker platform
Players at 888 will now have a completely new gaming experience. Known as “Made to Play,” the platform has been in development for quite a while. The app is now available in every market except Italy and New Jersey in the United States.
Those enhancements include better graphics and gameplay. The app is also completely different from the site’s previous offering. Players will now find an innovative platform in portrait mode.
That means users can play with one hand, making for an easier way to play on a small screen. Users can also now multi-table, a new feature for 888 players. Players can easily swipe between up to four games.
“The game is fun and built with the player in the center,” 888poker content marketing manager Idan Strawczynski told PokerScout. “Throughout the time we built the app, we put the game experience and the player’s personal experience at the center, and everything that was built was for our players.”
888 even consulted players when designing the platform, with the goal of delivering an improved entertainment product. That includes bringing some social gaming aspects to the mobile offering including:
- options to throw things at opponents
- cool avatars
- gift drops
Despite the changes, the app remains a poker product and fair to players of all skill levels. The new mobile game experience is perfect for small-field events like Snap fast-fold poker and BLAST Jackpot Sit & Go’s.
888 officials believe the new software and app take the player environment to the next level. And fun remains top of mind.
Big promotions, $1 million part of 888poker platform celebration
With the launch of the new software and app, 888 is ready to celebrate. The site launched a massive promotion on Nov. 11 giving away $1 million in prizes.
Through Jan. 10, players can enjoy exploring the new app packed with exciting games. Players will find plenty of freebies including:
- Freerolls with over $30,000 in weekly prizes
- BLAST tickets up for grabs
- Cash giveaways
- Sportsbook and casino bonuses
Most freerolls don’t even require a ticket. Beyond those events, the “Winner Spinner” promotion gives players a chance to win every day. Winners can claim cash prizes and a ticket to two special freeroll events.
Additionally, “Happy Hour” specials give players the chance to bag a special deal. By simply playing at certain times of the day, users can take home prizes like:
- BLAST Boost – earn some free BLAST tickets (Monday and Wednesday – 16:00-18:00 GMT)
- Snap Back – rakeback opportunities (Tuesday and Thursday – 16:00-18:00 GMT)
- Satellite Specials – earn 100% rakeback on all satellites (Friday, Saturday, and Sunday – 14:00-17:00 GMT)
As part of the Made To Play launch festivities, 888 is also running a “Gift Drop” promotion. A random table will be picked every five minutes with players collecting up to $1,000 in extra prizes That includes BLAST tickets and cash just for playing.
Free cash on an improved platform – it should be a fun two months for 888poker players.
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