COPENHAGEN — Sermo, the impartial worldwide communications community started by M&C Saatchi Converse, has expanded into the Nordics, signing up PR company Essencius.
Headquartered in Copenhagen with workplaces in Stockholm and Oslo, Essencius was started in 2007. The company has developed strategies for brand names like Coca-Cola, Singapore Airways, Pandora, Johnson & Johnson, Electrolux and Coty, numerous of which are shared throughout the community. The company is also solid in B2B, health care, technological innovation and charity communications.
The new partnership follows a collaboration amongst M&C Saatchi Converse – fashioned by the merger of sister companies M&C Saatchi General public Relations and Converse.World wide in January – and Essencius on the ‘Let It Out’ marketing campaign for Market Iceland. M&C Saatchi Team gained the worldwide $twelve million Market Iceland account before this calendar year immediately after a fifteen-way aggressive pitch.
Sermo now has sixteen company customers throughout twenty five nations around the world with a mixed workers of 440 and charge earnings of £37 million.
Essencius handling associate Brian Orland additional: “We are very pleased to be section of this kind of an influential community. The collaboration allows Essencius to attract on a proficient global community and therefore supply even greater companies to our buyers. We have now collaborated for a couple of many years, most lately on the marketing campaign for Iceland, and our profitable get the job done emphasises we have the similar values and tactic to PR and interaction.”
Sermo co-president Ryan Woor, who is also COO of M&C Saatchi Converse, reported: “We are thrilled to have Essencius sign up for as an formal associate. Brian and the Essencius group have a observe report of offering hugely innovative and successful strategies with genuinely measurable effect. Just after fantastic collaboration, with shared purchasers and most lately Market Iceland, we’re on the lookout ahead to going in advance as formal companions into 2021.”