US league looks to build on baseball’s growing popularity in Oceania.
- TAB named MLB’s official wagering partner in Australia
- MLB Network and live games made available in bookies’ venues, app and website
Major League Baseball (MLB) has struck a deal with Tabcorp Holdings (TAB), which sees the Australian betting firm become the official wagering partner of MLB in the country.
The agreement gives TAB access to MLB programming to fans in Australia across its 4,400 live venues, as well as via the TAB website and mobile app. This includes the MLB Network, the league’s 24/7 TV channel, with TAB also now able to broadcast up to ten live games per week.
Aussie fans will also receive exclusive MLB promotions, such as tickets, player experiences and competitions.
The deal mirrors TAB’s partnerships with the National Football League (NFL) and National Basketball Association (NBA) signed in September and October last year, respectively.
“There is growing demand for US sports content in Australia, particularly among TAB punters,” said Adam Rytenskild, Tabcorp’s managing director of wagering and media.
“Baseball is America’s national pastime and this ground-breaking MLB deal – which complements our NBA and NFL partnerships – helps us to fulfil our ambition of being the home of US sport in Australia and to deliver superb experiences for our customers, both in venues and digitally via the app and website.”
Kenny Gersh, MLB’s executive vice president for gaming and new business ventures, added: “When the Los Angeles Dodgers and Arizona Diamondbacks played the Opening Series games at the historic Sydney Cricket Ground in 2014, we saw how much baseball resonated with Australian sports fans.
“We want to continue to help develop baseball in Australia and grow the game nationwide. Between TAB’s retail footprint and wagering expertise, we’re confident that this partnership is a significant step towards elevating baseball in Australia.”