Flutter Entertainment groups Paddy Power and Betfair are taking on Relax Gaming’s software and will offer the developer’s games on their brands moving forward.
Relax Gaming will provide their own games to the operators, with Money Train, Snake Arena, and others all being ported over. Relax will also bring games from other developers to the sites using their Silver Bullet platform, which has more than 1,000 games. The games are slated to be worked in during the next few weeks and will be available to punters soonafter. Punters should expect to see new Relax slots added to the casinos as they’re developed.
“Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games,” said Paddy Power Betfair’s Ian Gallagher. “We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings.
“We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”
Relax Gaming CCO Daniel Eskola added: “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.
“Given the UK’s leading position on the global stage we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”