The firm claimed that its use of proprietary technology has created a new category of in-play betting called micro-markets, which are in-game betting markets that are created and resulted in just minutes or seconds.
The new product, titled FanDuel PlayAction, is a real-time game where fans can make picks to predict plays and drives, while winning tokens every quarter of every game. Players will be awarded 1,000 tokens each quarter and each pick can be up to 100 tokens. Every quarter will have customers competing to win real prizes on a leaderboard.
“We are thrilled to be working with FanDuel on this free-to-play product,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “In an age where fans seek engaging at-home experiences and community more than ever, our FTP product is expected to increase fan engagement and drive longer watch times.
“As a prediction product, our machine learning pricing and real-time technology capabilities are unique for operators and fans alike and we look forward to showcasing the excitement that comes with micro-market betting.”