The US is the promised land for online casinos looking for a new market to conquer. And after a pandemic caused tremendous damage to the economy for the better part of 2021, legalizing online casinos is closer to reality for many states, even those that traditionally banned the industry.
In New Jersey, Pennsylvania and a few more states, gamblers already enjoy the benefits of betting through mobile devices. They can play slots, blackjack, poker and baccarat without leaving the comfort of their homes. Still, to be clear, the iGaming industry has a long way to go to before it becomes as established as the industries in Europe and the UK.
In light of that information, below are seven predictions on this year.
Increased Legislation across States
Let’s start with the obvious. More states will permit online casinos in 2021 to create jobs and increase tax revenue after the economic downturn caused by COVID-19. Of course, online casinos won’t solve all economic problems in states. But even if they add $100 million to each state’s economy, legalization will be worth it.
In New Jersey, where online casinos are legal, the state generated +$400 million from the sector in 2019. Last year, the figure was predicted to increase despite COVID-19. The explanation is that online casinos never stopped to operate after the pandemic hit.
In fact, they increased advertising operations to welcome the thousands of Americans trapped at home due to lockdowns. And sure enough, online casinos in the US registered more customers. They also had lots of regular players, with statistics showing people were betting online at higher rates than they usually did.
Which states are most like to ? New York, Ohio and South Dakota have bills that offer leeway for permitting slot sites. NY wants to start by authorizing mobile betting. By contrast, Ohio’s and South Dakota’s sports betting bills have placeholders for legalizing online casinos as early as this year.
More Software Providers and Games
In the past five years, only a handful of software providers have been keen in exploiting the US online gambling market. There’s IGT, a dominant force in the brick and mortar sector. Then there are leading European giants: NetEnt, Evolution, Play’n GO, Microgaming and Playtech.
In 2021, we could see more software providers getting into the American market. The best online casinos USA, and you can check some at bestonlinecasino.com, will be keen to provide games from as many providers as possible this year. That’s because casinos players like variety.
Variety not only helps players discover more games but it also allows them to find games they like. For example, people who love sports can find slots themed after their favorite sports. In contrast, people who prefer jackpots can find more machines with huge grand prizes.
Mobile Apps for Land-based Casinos
As states continue to legalize online casinos, brick and mortar casinos are finding it increasingly difficult to exist without own mobile apps. That’s why casinos across Nevada and New Jersey now own online casino—the market is too big to ignore.
Surprisingly, many land-based casinos were opposed to the idea of permitting mobile gambling a few years ago. Some billionaire casino owners even lobbied with politicians to fight attempts to legalize online gaming in states like Florida and Nevada.
But now, change is certain and casinos are switching up gears. From MGM Resorts to Borgata, the trend is to acquire licenses in states where online gambling is legal. Then they setup apps and mobile websites to provide casino services to people who prefer not visit their land-based premises.
New Banking Partners
The online gambling industry is relatively new in the US. And as a result, not every banking provider has been quick to embrace it. Some credit card companies and banks still decline to process payments to online casinos. But this could change in 2021.
In New Jersey, for example, at least three credit cards had stated they wouldn’t work with online casinos when the state legalized sports betting in 2018. But after more states made similar laws, more credit cards have come out in support of the industry.
The same thing needs to happen to . Presently, only major operators like PayPal, Skrill and Neteller process payouts to online casinos. However, more players, including Google Wallet, Apple Pay and Payoneer could get into the business in 2021.
Sponsorships and Endorsement Deals
Amid increased legislations, the competition to dominate the US market will be stiff in 2021. As a result, gambling business will result to the tried and tested marketing techniques applied in the UK and Europe—getting endorsements from celebrities and sponsoring organizations.
Leading Daily Fantasy Sports companies FanDuel and DraftKings are already doing it. Since 2015, these two companies have been partnering with sports clubs and leagues left, right and center. Now, online could follow in the same footsteps, sponsoring popular NFL, NBA, MLS and NHL franchises to grow their brands.
When you think about it, online casinos in the US will have an easier time partnering with sports clubs. Many of them also feature sportsbooks. And as history shows, bookmakers find it easier to get love from sports fans than slot and roulette sites.
Bonuses and Promotions
Bonuses will continue to be part of the online casino experience in the US. At the best websites, you’ll receive rewards immediately you create an account. At most casinos, you’ll get a bonus when you make your first deposit. Some companies will also reward you after your second, third and fourth deposit.
Before you get ready for bonus hunting, though, keep in mind that a bonus is only as good as its . If the terms are simple to fulfill, then it’s a reward worth claiming. If they’re complex ask for too many fulfilments, avoid it.
The goal should be to find bonuses that can help you win real cash regularly. Vitally, you want many of these bonuses. So, find an operator with great regular bonuses.